Pendampingan Penguatan Kelembagaan Pokdarwis dalam Mengelola Rest Area BUMDes Puncak Saung Naga

  • Rokhani Rokhani Fakultas Pertanian Universitas Jember
  • Winda Amilia Fakultas Teknologi Pertanian, Universitas Jember
  • M. Rondhi Fakultas Pertanian Universitas Jember
  • Anik Suwandari Fakultas Pertanian Universitas Jember
  • Nurul Dwi Novikarumsari Fakultas Pertanian Universitas Jember
Keywords: BUMDes, Pokdarwis, UKM, Branding, Tourism awareness

Abstract

The community services was held in Sumber Gading Village, Sumberwringin District, Bondowoso Regency. The period of service activities is carried out from January 26, 2021 to March 11, 2021. This activity aims to: 1) conduct training on newly formed BUMDes; 2) conduct training to strengthen tourism awareness groups (POKDARWIS) in optimizing their functions as village tourism managers who have advantages and local wisdom; and 3) encourage the active role of SMEs and art actors to synergize with BUMDes, POKDARWIS in order to brand tourism. Based on the implementation of activities and discussions during the training, it can be concluded that there is still a need for continued assistance, because the Pokdarwis management and members have just changed personnel. Regarding the selection of business fields to be worked on by Pokdarwis, it still needs assistance, as well as in tourism branding, Pokdarwis still needs assistance whether to brand the Saung Naga peak rest area in branding tourist villages or village tours.

Downloads

Download data is not yet available.

References

Arifin, Bambang Syamsul. Dinamika Kelompok. Cetakan Pertama. Jawa Barat: Pustaka Setia, 2015.
Djogo, T., Sunaryo, Suharjito, D., & Sirait, M. (2003). Kelembagaan dan kebijakan dalam Pengembangan Agroforestri. Bahan Ajar Agroforestri, 1–44. Retrieved from http://www.agroforestrycentre.org/sea
Gelder, Sicco van. Global Brand Strategy: Unlocking Branding Potential Across. Countries, Cultures & Markets. Jakarta: PT Gramedia Pustaka Utama, 2005.
Hariadi, SS. Dinamika Kelompok Tani dalam Pembangunan Pertanian. Yogyakarta; Fakultas Pertanian UGM, 2000.
Hessels, Jolanda and Terjesen, Siri. Resources Dependency and Institutional Theory Perspectives on Direct and Indirect Export Choices. Netherlands and Bloomington: Published online at Springerlink.com, 2008.
Kapucu, N., Arslan, T., & Collins, M. L. (2010). Examining intergovernmental and interorganizational response to catastrophic disasters: Toward a network-centered approach. Administration and Society, 42(2), 222–247. https://doi.org/10.1177/0095399710362517
Kotler, Philip. Manajemen Pemasaran. Edisi kesebelas, Jakarta: Indeks Kelompok Gramedia, 2003.
Morgan, N., Pritchard, A., & Pride, R. Destination Branding-Creating The Unique Destination Proposition. (2ndEd). Oxford: Butterworth, 2004.
Novikarumsari, N.D. Pengembangan model Agroeduwisata sebagai Implementasi Pertanian Berkelanjutan. Suluh Pembangunan 1, no.2 (2019): 67-71.
Parasuraman, A., Zeithami, Valarie dan Berry, Leonard L. A Conceptual Model of Service Quality and Its Implication for Future Research. Journal of Marketing, 49(1985): 41-50
Pitra Kinasih, N., & Dwi Novikarumsari, N. (2022). Marketing Strategy Of Micro Small And Medium Business “Fantobiz” Banana Chips Through Digital Marketing And Improvement Of Product Identity During Covid-19. GANDRUNG: Jurnal Pengabdian Kepada Masyarakat, 3(1), 404–413. https://doi.org/10.36526/gandrung.v3i1.1774
Rokhani, Novikarumsari, N. D., & Soejono, D. (2022). Pelatihan Peningkatan Kapasitas Kewirausahaan Di Desa. 6, 494–497.
Saleh, Amiruddin.. Dinamika Kelompok. Buku Materi Pokok. Cetakan keempat. Penerbit Universitas Terbuka, 2017.
Setiyanti, Sri Wiranti. Membangun Kerjasama dalam Tim (Kelompok). Jurnal STIE Semarang 4, no.3 (2012): 59-65.
UNDP (United Nations Development Programme). Capacity Development. Manajemen Development and Governance Division. Technical Advisory Paper No. 2, 1997.
Utami, R. A., Ibanah, I., & Novikarumsari, N. D. (2021). PENDAMPINGAN SISTEM APLIKASI KEUANGAN DAN PENGEMBANGAN PROMOSI DIGITAL UKM “Resep Iboe” DALAM PENERAPAN LESS CONTACT ECONOMY COVID-19. SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan, 5(1), 760. https://doi.org/10.31764/jpmb.v5i1.6529
Published
2022-05-31
Section
Articles